Case Study

Creating space for entrepreneurial women of color

User Interviews, Strategic Planning, Business Models, Financial Sustainability
Kyle Vaughan

Greatest Possible Good met Laura Bacon of The Third at a startup showcase and fell in love with her mission to build an incubator in Howard County that meets the unique needs of women of color. We ran a pro bono design thinking engagement with The Well since October 2019 - April 2020. Our goal was to understand who The Well serves and use that knowledge to refine the nonprofit's strategic plan and membership model.

Project Purpose

Project Outcomes

The 3rd is fundraising for its envisioned space in Howard County. Check out its page on IFUNDWOMEN and pledge your support today!

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