Case Study

Showing students and staff how to reframe sticky challenges as creative opportunities

2019
Design Sprint, Ideation, Startup Ventures, Education
Kyle Vaughan

Hello, members of the McDonogh community!
We are so happy to be hosting this class with you today.

Our agenda today is:

Introductions

-Introduce the team: Kyle, Jazmin, Kenneth, and Anna

-Explain what on earth “design thinking” is and why we’re using it

-Learn how AirBnB’s team reframed failures as opportunities

Problem selection

-Form teams

-Identify a problem your team wants to focus on

Ideation session

-Set ground rules for brainstorming

-Diverge with wild ideas

-Converge toward one idea

Prototyping

-Translate your team’s idea into a prototype you can test

-Share out our ideas and give each other feedback

Wrap-up

Jargon definitions

Design thinking

A process for creative problem solving that focuses on people and their needs first

Ideation

The third stage in the design thinking process where we generate ideas and solutions

Prototyping

Designing sustainable business models for positive impact. The fourth stage in the design thinking process where we create simple experimental models of our solutions that we can quickly test for results and feedback

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