Case Study

Entrepreneurial women of color creating the space to execute

2019-2020
User Interviews, Strategic Planning, Business Models, Financial Sustainability
Kyle Vaughan

Greatest Possible Good met Laura Bacon of The Well at a startup showcase and fell in love with her mission to build an incubator in Howard County that meets the unique needs of women of color. We have been running a pro bono design thinking engagement with The Well since October to refine the nonprofit's strategic plan and membership model.

Project Purpose

Project update: Prototyping is underway; stay tuned :)

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