Case Study

Entrepreneurial women of color creating the space to execute

User Interviews, Strategic Planning, Business Models, Financial Sustainability
Kyle Vaughan

Greatest Possible Good met Laura Bacon of The Well at a startup showcase and fell in love with her mission to build an incubator in Howard County that meets the unique needs of women of color. We have been running a pro bono design thinking engagement with The Well since October to refine the nonprofit's strategic plan and membership model.

Project Purpose

Project update: Prototyping is underway; stay tuned :)

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